Andy Fry, Author at The Drop

Meta and Alphabet post Q1, 2023 results: Key Takeaways

Apr 27, 2023

Big tech financial results are like buses. You hear nothing for months then suddenly there is an outpouring of information and insights in the space of a few days. For this week’s download, The Drop takes a look at Meta and Alphabet’s latest headlines. Meta (owner of...

Plotting a path for LADbible Group: How the US, TikTok and brand partnerships hold the key to success for digital first heavyweight

Apr 20, 2023

Not many digital first producers and publishers have managed to monetise social content at scale. But one of the few to have done so is LADbible Group (LBG). This week, LBG Media released its annual report for 2022. For the latest edition of The Drop, we take a look...

Digital Native: how Brandon B built a creator-led production company

Apr 13, 2023

Brandon Baum is a 23-year old content creator, better known to his social media fan base as Brandon B. With a total audience of around 9 million followers, Baum has managed to amass more than 5 billion global views in just two years. In late 2022, he established a new...

Brand ambassador: forging authentic partnerships with content & talent

Apr 6, 2023

Sam Glynne is head of UTA’s Entertainment & Culture Marketing group in EMEA. Previously head of Global Branded Entertainment at Fremantle, she was drafted in last year to set up the EMEA branch. In her new role, she manages UTA’s brand clients and is building the...

I want my MTV: Reimagining an iconic media brand for Gen Z

Mar 31, 2023

Cat Collins is VP, international, digital & social, MTV Entertainment Studios – part of global entertainment group Paramount. Having started out as an entertainment journalist, the last 15 years of her career have seen her develop her digital first skills at...