Andy Fry, Author at The Drop

MLB Baseball forges alliance with digital-first studio Jomboy Media

Jun 11, 2025

Major League Baseball and social video studio Jomboy Media have agreed on a strategic partnership that will see the two sides integrate Jomboy’s expertise across MLB’s digital channels. The partnership will create activations around key MLB tentpole moments like the...

WPP Media says more than half of content-driven ad revenue will come from social in 2025, as UGC overtakes professional production and AI surges

Jun 10, 2025

WPP Media has underlined the unstoppable momentum of digital-first media in its Mid-Year Global Advertising Forecast for 2025, released today. The report, which is part of WPP Media’s This Year Next Year (TYNY) series, said digital advertising continues to dominate,...

TikTok plans to increase UK workforce to 3000 amid increased investment

Jun 10, 2025

TikTok has announced plans to expand its investment and presence in the UK as number of monthly users in the market crosses 30 million. According to TikTok, this makes the UK “our largest user community in Europe”. According to TikTok, there are now over 1.5 million...

V10 acquires Towerhouse to turbo-charge its digital-first content strategy

Jun 9, 2025

V10 Entertainment has acquired content creation and platform management company Towerhouse for an undisclosed sum. The deal was brokered by Carter Skeath (pictured), who joined V10 as president at the start of 2025 from ViacomCBS Global Distribution. V10, which is...

Pluto TV unveils global partnership with All Women’s Sports Network

Jun 9, 2025

Leading FAST/AVOD platform Pluto TV has unveiled a partnership with All Women’s Sports Network (AWSN), a global sports TV network dedicated to women’s sports. AWSN’s dedicated Pluto TV channel is set to feature a 24/7 linear stream, including over 2,500 hours of...