Andy Fry, Author at The Drop

Channel 4 and Strong Watch Studios deliver digital-first Ireland travelogue

Sep 23, 2024

Strong Watch Studios has teamed up with Channel 4 Sales’ social branded ents division on a three-part social series dedicated to celebrating Ireland. The production is Channel 4 Sales’ second collaboration with client Tourism Ireland. After Stand Up Road Trip, a...

Kaizen effect may hold key to cinema industry survival

Sep 20, 2024

While there is undoubtedly money to be made from ad revenue share on social media platforms, one of the key insights to have emerged in recent years is that the way for creators to unlock real value is to offer their fans multiple opportunities to engage. Engagement...

Snapchat simplifies interface to compete more effectively with TikTok and Instagram

Sep 19, 2024

Social media platform Snapchat is introducing a new and simplified interface that digital-first observers believe is an attempt to compete with TikTok and Instagram. One of the key elements of the change is a simplified way for users to watch videos. Currently,...

NRJ 12 stakes bet on digital first format Poker Society

Sep 18, 2024

After a successful launch on YouTube, competition format Poker Society is coming to French broadcast channel NRJ 12 (Wednesday, September 25). The shift is the latest example of traditional TV mining social media platforms for compelling IP. The format, created by...

Night Train Media launches digital first division

Sep 17, 2024

Producer/distributor Night Train Media (NTM) has unveiled a new label called Night Train Digital to address the rapidly expanding digital first content business. Led by Caitlin Meek-O’Connor, the fledgling outfit will provide digital content services, including...