Andy Fry, Author at The Drop

YouTube and TikTok dominate among US 18-35 year-olds, says Omdia

Jan 22, 2025

New research from Informa-owned consultancy Omdia shows TikTok and YouTube are the leading video platforms for 18-35 year-olds in the USA. These platforms have outpaced Instagram, Facebook, and Netflix, solidifying their dominance across the video landscape. Omdia’s...

LADBible hires Champion as chief business officer

Jan 21, 2025

LADbible Group has announced the appointment of Simon Champion as its new chief business officer. Champion, the former CEO of BOXPARK, has been tasked with “driving the company’s growth agenda, optimising operations and expanding revenue streams to establish it as a...

Hasbro teams with TheSoul on Transformers YouTube series

Jan 21, 2025

Leading toy company Hasbro Inc has joined forces with digital first pioneer TheSoul Publishing to launch a stop-motion series connected to the Transformers One film. Transformers One: New Adventures launched on the official TRANSFORMERS YouTube Channel this week. The...

Snapchat goes on the offensive as TikTok faces uncertain future

Jan 21, 2025

Snap, the company behind social media platform Snapchat, has launched a new creator-driven ‘Find Your Favorites on Snapchat’ campaign. The digital first campaign, which is rolling out across the US, looks like an attempt to woo creators and audiences who are uncertain...

StudioB appoints Dean H Joffe as business development director and preps for growth in 2025

Jan 20, 2025

Brandon Baum, content creator and founder of digital-first production company StudioB, has unveiled a new commercial department, and appointed Dean H. Joffe as Business Development Director. Joffe joins from Audiomob where he was business development manager, EMEA. He...