Andy Fry, Author at The Drop

WWE and ReelShort announce plans for live-action microdrama

Jul 21, 2026

Microdrama platform ReelShort and wrestling franchise WWE, have forged a partnership to produce an original live-action microdrama, “the first collaboration between a major sports and entertainment brand and a microdrama platform”. The collaboration brings together...

Holly Willoughby’s YouTube channel Together to drop on July 28

Jul 20, 2026

Details are now emerging about media celebrity Holly Willoughby’s latest venture, with the former ITV breakfast presenter preparing to launch a new multi-platform lifestyle series on YouTube and social media later this month. The show is being produced by...

YouTube channel Dead Meat launches ‘Fresh Meat’ horror short film competition

Jul 20, 2026

Dead Meat, the horror-focused YouTube brand founded by James A. Janisse and Chelsea Rebecca (pictured), is launching Fresh Meat, a new short film competition designed to identify emerging horror filmmakers. The initiative was first reported by IndieWire. Created in...

Hearst Canvas seeks channel manager ahead of social-first brand launches

Jul 17, 2026

Hearst Networks EMEA is expanding its new digital content studio, Hearst Canvas, with the recruitment of a channel manager – as it prepares to launch its first portfolio of social-first video brands. Hearst Canvas was established as Hearst Networks’ digitally...

TikTok partnership with NBA and WNBA gives select creators access to marquee events

Jul 17, 2026

With nearly half of TikTok’s billion-plus users following basketball, TikTok, the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have agreed a global content partnership spanning both leagues. The multi-year agreement combines...