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WPP Media says more than half of content-driven ad revenue will come from social in 2025, as UGC overtakes professional production and AI surges
TikTok plans to increase UK workforce to 3000 amid increased investment
Job opportunity | Head of Formats
V10 acquires Towerhouse to turbo-charge its digital-first content strategy
Pluto TV unveils global partnership with All Women’s Sports Network
Kai Cenat launches Streamer University event for creators – 1 million apply
Social media star Kai Cenat is making good his promise to launch a “Streamer University”. In a lavish 3-minute video inspired by Harry Potter’s Hogwarts, Cenat invited aspiring content creators to “Enroll Now”. Within minutes, around one million people are reported to...
YouTube challenges Shorts ‘myths’ ahead of annual Brandcast event
As YouTube prepares for its annual Brandcast event, the Google-owned platform has doubled down on YouTube Shorts, sharing insights into why the platform can be so effective. Advising brands and creatives not to get caught in “the myth trap”, the platform has shared...
Thomas & Friends YouTube channel to drop lost pilot episode
A previously unseen episode of iconic children’s series Thomas & Friends is being released today on the brand’s YouTube channel (1800 BST). A reconstructed version of the show’s pilot, Down The Mine, the episode is being released to celebrate the 80th anniversary...
YouTuber MrBeast looks set to make more Beast Games for Amazon Prime Video
Reports emanating from the US suggest Amazon Prime Video is preparing to greenlight two more series of MrBeast’s big budget entertainment series Beast Games, which become the platform’s most watched unscripted series ever in 2024. After Deadline revealed that the...
NASA+ launches FAST Channel on Amazon Prime Video
US space agency NASA’s on-demand streaming service, NASA+, has launched a FAST channel on Prime Video, providing a new way for viewers to watch the agency’s aeronautics, human spaceflight, science, and technology missions unfold on screen. As the agency continues with...
TikTok extends BAFTA partnership and launches Spotlight in UK
TikTok has extended its partnership with awards programme BAFTA, by becoming an official partner of the 2025 BAFTA Television Awards with P&O Cruises. This follows a successful partnership with the EE BAFTA Film Awards 2025. The social media platform said that the...
Banijay backs Signal.Stream’s digital-first format Let’s Play Ball
Format powerhouse Banijay Entertainment has announced Let’s Play Ball, a new entertainment series from Banijay Benelux label, EndemolShine Nederland, Talpa Studios and Signal.Stream. The format was originally piloted on YouTube via Signal.Stream’s channel StukTV,...
Unilever launches TikTok series to support Cleanipedia platform
Cleaning may not be everybody’s favourite free time activity – but it’s a popular content category in social media. Underlining the point, communications agency MullenLowe UK has just teamed up with Unilever to launch a new TikTok series ‘The Worst Guest Ever’. The...