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YouTube CEO Neal Mohan tells WAVES that India is a “creator nation”
LinkedIn seeks to pair brands with business creators via BrandLink
BBC Maestro employs AI to resurrect crime queen Agatha Christie
After Party secures commission from Sky Sports for season three of Scenes
Steven Bartlett’s Diary of a CEO podcast scoops Michelle Obama interview
Pinterest forges video alliance with Condé Nast Entertainment brands
Social media platform Pinterest has unveiled a global content partnership with two of Condé Nast Entertainment’s (CNE) most iconic brands, Vogue and Architectural Digest. As part of the deal, Vogue and Architectural Digest will produce over 160 exclusive videos...
Creating branded content for social platforms
On November 30th at the BFI, Tellycast held its first ever Digital Content Forum. Sponsored by BBC Studios, the event attracted a sell-out crowd of digital-first studios, broadcasters, social networks and creators. With a diverse range of participants including the...
Laila Ali fronts A+E Networks branded content series with Ancestry
Female boxing champion Laila Ali is hosting a branded content collaboration between A+E Networks’ History Channel in the US and genealogy brand Ancestry. The short form series is being used alongside a series on the channel called History’s Greatest of All Time with...
YMU’s Hamizadeh joins rebranded and restructured Cowshed Collective
Digital-first content company Cowshed Social has rebranded as Cowshed Collective. The company, which specialises in targeting Gen Z audiences, has also appointed Maryam Hamizadeh as chief business officer and reorganised around four divisions. Commenting on her...
Jodie Whittaker in new digital-first FT Film about online safety for kids
Business media publisher the Financial Times has dropped a new digital-first film this week that explores the lack of regulation and responsibility for children’s welfare. Called Capture, the 15-minute drama features Doctor Who star Jodie Whittaker, Paul Ready and...
YouTube Shorts hits 50bn daily views, as platform eyes social commerce
Social platform YouTube has reported an 8% drop in ad revenue for Q4, 2022 to $8bn – the result of a downturn in the economy. There was better news in terms of audience metrics, however, with YouTube Shorts recently hitting 50 billion daily views. The new figure for...
Social platforms outline plans for Black History Month
Leading social media platforms have been spelling out how they plan to celebrate Black History Month (February 1-March 1, 2023 in the US and Canada). TikTok has unveiled a dedicated programming line-up, including its inaugural Visionary Voices list. Explaining how...
Snapchat Snapshot: A quick guide to Snap Inc’s 2022 results and what they mean for digital first creators
Snap Inc shares plunged 14% on Wednesday after the company’s annual results came in below expectations. Hit by weakening ad revenues, the owner of mobile-first platform Snapchat reported tepid growth, reduced profitability and full year losses of $1.43m – its biggest...