No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Sign up for The Drop newsletter to get news and insights direct to your inbox.
Brave Bison chosen to scale Guinness World Records digital footprint
After Party Studios partners burger brand SoBe on campaign starring Asim Chaudhry
MrBeast weight transformation video closes in on 150m views in 10 days
Laithwaites backs branded entertainment series on Channel 4 Served
Lion Forge partners TalesVision for longform adaptation of Lostlings
More speakers revealed for TellyCast Digital Content Forum 2024
TellyCast, the leading international TV industry podcast and events business and owner of The Drop has announced a second wave of speakers for the TellyCast Digital Content Forum 2024, Europe’s only industry event dedicated to the digital-first content sector. The new...
After Party nets Scenes recommission for Sky Sports
Production company After Party Studios has scored a second season of Sky Sports YouTube series Scenes, commissioned by Sky Sports Football. A digital docuseries, Scenes delivers a high-energy take on the match day experience for football fans, bringing them closer to...
The Sidemen unveil plans for Australian expansion
Social media stars The Sidemen are looking to expand their content creation activities in Australia. As reported by Mumbrella, the UK-based YouTube stars are working with digital publisher Common to support their growth in the market. The Sidemen have built an...
Snap Inc grows audience, revenues and Snapchat+ subscribers
Snap Inc, the company behind social media platform Snapchat, has reported growth in both audience and revenues for the first half of 2024. In its regular letter to investors, the company said it has reached “more than 850 million monthly active users (MAU) and 432...
Commissioning roulette vs digital content creation: Why social is the real opportunity for TV production companies
CoLab x Co-Founder Matt Ford has worked at broadcasters, social publishers, production companies, both traditional and digital, and with talent & creator agencies – he’s seen it all. In this exclusive opinion piece for The Drop, he argues that there is a golden...
New tech start up Retrograde plans to ‘democratise creator industry with AI’
Digital first entrepreneur and influencer Grace Beverley has launched a new company which is aiming to “democratise the creator industry using AI”. Called Retrograde, the firm is a partnership with seasoned tech entrepreneurs Jake Browne and Gary Meehan – and is...
Juve YouTube series heads for UK kids channel Pop
UK children’s channel Pop has acquired Team Jay, a digital-first animated series produced by Serie A football club Juventus in Italy. The deal is the latest in a line of traditional TV channels and streamers snapping up YouTube-originated content. The series...
Jake Paul’s W breaks records at Walmart, secures multi-million dollar backing
Leading digital first creators continue to be magnets for investors as they rollout new products into traditional FMCG product areas. Following in the footsteps of MrBeast (Feastables) and Sidemen (Best Cereals), Jake Paul’s men's personal care brand W has raised $14...