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Moonbug expands YouTube preschool hit Cocomelon into live action

YouTube preschool kids phenomenon Cocomelon is getting its first live action spin off. Called Melon Patch Classroom, the new series will focus on a popular character called Ms Appleberry and was revealed in a teaser trailer. Owned by Candle Media division Moonbug...

After a brat summer, get ready for a ‘demure’ autumn

While 2023 was the year of Barbie and the ‘swifties’, 2024 will be remembered as the year that Charlie XCX inspired a ‘brat summer’. Or will it? Just as the marketing community started dissecting the implications of brat, along comes a transgender influencer called...

Digital Born, Bred and Booming: panel takeaways

The Digital Born, Bred and Booming panel session at this week's Edinburgh TV Festival brought together some influential digital content executives to discuss their journeys, the challenges they face, and their strategies for staying relevant. Moderated by Laura Marks,...

YouTube continues to eat into traditional TV strongholds

YouTube’s emergence as the world’s leading streaming platform has been emphatically underlined this week by two new pieces of research. Firstly, the latest edition of Beano Brain’s 100 Coolest Brands Report has named YouTube as Generation Alpha’s (aged 7-14) favourite...

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