Matt Gielen: The fourth era of digital video has arrived

Matt Gielen: The fourth era of digital video has arrived

Oct 30, 2025

Matt Gielen has spent two decades inside the engine room of the creator economy. From his early days in New York’s indie film scene to running production and audience development at Driver Digital, he’s lived through every phase of online video’s evolution. He led the...
Under Armour content studio Lab96 ‘open for collaboration’

Under Armour content studio Lab96 ‘open for collaboration’

Oct 30, 2025

Sportswear brand Under Armour has officially launched Lab96 Studios, a new in-house content studio designed to deliver athlete stories in fresh, episodic, and cinematic ways. According to the company, the move “signals a major evolution for the brand, shifting away...
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