Banijay taps Twitter alum to lead digital diversification strategy
Banijay, owner of brands including Masterchef and Survivor, has appointed Damien Viel as chief digital and marketing officer. In this new role, Viel will take charge of the group’s marketing and digital diversification strategies, supercharging innovation worldwide....
Little Dot invests in Formation Games and launches TikTok-related series
Digital content agency Little Dot Studios (LDS) has invested in independent sports game studio Formation Games. As part of the investment, LDS has produced two TikTok series in anticipation of the launch of Formation Games’ inaugural game, CLUB, featuring sporting...
Dailymotion puts out call for content creators to reach 1 billion MAUs by 2026
French media giant Vivendi has announced plans to breathe new life into its Paris-based social media platform Dailymotion by wooing content creators. Speaking to newspaper Le Figaro, Maxime Saada, who is CEO of both Dailymotion and Canal+ Group, said the ambition is...
Musk tasks Yaccarino with transforming Twitter into everything app X
Tech entrepreneur Elon Musk has finally found a CEO for Twitter, six months after he seized control of the social media platform. Taking up the hot seat at the end of June is Linda Yaccarino, former head of advertising at Comcast-owned NBCUniversal. When Yaccarino...