Channel 4 and Snapchat team up for Paris 2024 Paralympics
As the Paris 2024 Paralympics Games gets under way, Channel 4 has teamed up with Snapchat to launch a new AR feature on Channel 4’s Snapchat profile. Using the feature, fans will be able to put themselves into the heart of the action by trying out Paralympics events...
YMU appoints Coleman and Middleton to podcast and social strategy roles
Digital first agency YMU has unveiled two key appointments. Rhyanna Coleman, former Spotify executive, has joined as leader of YMU’s rapidly expanding podcast division. At the same time, Drew Middleton, former LADbible strategy head, will lead digital marketing and...
ITV diversity strand Fresh Cuts shifts to digital-first short-form model
ITV and MultiStory Media, part of ITV Studios, has announced the return of the Fresh Cuts diversity strand. This year, for the first time, selected talent will produce/direct short-form series which will air on streaming platform ITVX and ITV’s digital channels as...
Moonbug expands YouTube preschool hit Cocomelon into live action
YouTube preschool kids phenomenon Cocomelon is getting its first live action spin off. Called Melon Patch Classroom, the new series will focus on a popular character called Ms Appleberry and was revealed in a teaser trailer. Owned by Candle Media division Moonbug...