US Influencer marketing spending to top $10 billion in 2025, says Emarketer
Influencer marketing spending will surpass $10 billion in the US in 2025, according to Emarketer – one year earlier than the firm previously predicted. The company said: “We previously expected spending to reach the $10 billion mark in 2026. Last year, brands...
Channel 4 greenlights digital-first drama Beth for YouTube
Channel 4 has commissioned its first digital original drama to broadcast on Channel 4’s YouTube, as well as Channel 4 Streaming and linear. Titled Beth, it is a three-part science fiction drama about Joe and Molly, a couple yearning for a child. When Molly falls...
Dan Abrams’ Mediaite to get major video upgrade and YouTube channel
Mediaite, the news website founded by Dan Abrams, has announced plans for a major investment in a new YouTube channel and accompanying video operation. The ramping up of activity will involve launching new shows and inking deals with media talent. A new video...
BBC Studios gets behind-the-scenes access to Oracle Red Bull Racing for new F1-themed podcast
BBC Studios Productions has announced The Inside Track, a new podcast telling the story of the 2025 Formula 1 season with exclusive access to Oracle Red Bull Racing. The podcast’s hosts, Matt Majendie and Rick Edwards, will tell behind-the-scenes stories from every...