Pinterest unveils first-ever co-branding partnership with Emma Chamberlain
Pinterest is partnering with Chamberlain Coffee on a limited-edition coffee blend—the first co-branded global product that Pinterest has released in its 15-year history. Founded by Gen Z creator Emma Chamberlain (12m subscribers on YouTube), Pinterest said Chamberlain...
Channel 4 social food & drink channel Served has strong debut
Channel 4 has revealed that its social-first Food & Drink channel Served has amassed 4.8m views since debuting on TikTok, Instagram and YouTube Shorts last month. On Served, five creator chefs celebrate the breadth and diversity of UK food culture with accessible...
Kate Norum leaves post as BBC Studios Productions head of branded entertainment
BBC Studios Productions head of branded entertainment Kate Norum is on the move after two and a half years in her post. Norum, who describes herself as “a strategic leader in branded entertainment and commercial storytelling with 12+ years’ experience delivering...
Banijay Creators Lab seeks creators to reinvent classic TV formats
Production giant Banijay Entertainment has launched a new initiative in France which invites creators to adapt one of the company’s classic formats for social video. Outlining the brief, the company said: “Are you a content creator who wants to take it to the next...