Sky News reboots frontline reportage series Hotspots as a digital-first format
Sky News is rebooting reportage series Hotspots, which it describes as “one of its most successful TV brands”, as a digital-first format – launching on November 30 on YouTube. The reimagined Hotspots series will viewers straight into some of the world’s most hostile...
WWE accelerates YouTube expansion with launch of dedicated Undertaker channel
Wrestling circuit WWE is rapidly transforming its digital strategy, have moved from a single flagship YouTube channel to a network of differentiated destinations. This week is has announced the launch of a dedicated Undertaker channel, leaning into the popularity of...
Agentio raises $40m to power ‘scalable’ creator advertising platform
New York based tech firm Agentio has raised $40 million in a Series B round led by Forerunner, with continued participation from Benchmark, Craft Ventures and AlleyCorp. The company, now two-years old, is focused on building infrastructure that enables brands to run...
Micro Drama Breaks Cover: Inside the New Gold Rush for Vertical Storytelling
The established TV industry is peering at the rise of vertical drama with a wary curiosity. Short, serialised stories produced at breakneck speed for mobile-native platforms hardly fit the traditional idea of premium storytelling. Yet judging by the mood inside the...