WWE accelerates YouTube expansion with launch of dedicated Undertaker channel
Wrestling circuit WWE is rapidly transforming its digital strategy, have moved from a single flagship YouTube channel to a network of differentiated destinations. This week is has announced the launch of a dedicated Undertaker channel, leaning into the popularity of...
Agentio raises $40m to power ‘scalable’ creator advertising platform
New York based tech firm Agentio has raised $40 million in a Series B round led by Forerunner, with continued participation from Benchmark, Craft Ventures and AlleyCorp. The company, now two-years old, is focused on building infrastructure that enables brands to run...
Micro Drama Breaks Cover: Inside the New Gold Rush for Vertical Storytelling
The established TV industry is peering at the rise of vertical drama with a wary curiosity. Short, serialised stories produced at breakneck speed for mobile-native platforms hardly fit the traditional idea of premium storytelling. Yet judging by the mood inside the...
Vertical video studio Holywater expands into unscripted with Love or Dare
Holywater, a leader in the vertical video market, is producing its first unscripted series, Love or Dare. Part 1 of the new show will premiere on the Ukrainian company’s streaming app My Drama on November 21, with Part 2 following on December 12. In Love or Dare,...