Joe Sugg: Pioneering Digital Content and Building a Media Empire

Joe Sugg: Pioneering Digital Content and Building a Media Empire

Joe Sugg’s rise from a small-town roof thatching apprentice to a digital content powerhouse encapsulates the evolution of online media. Known for his diverse content on YouTube, Joe is navigating the complexities of digital business, transforming his online presence...
Digital Born, Bred and Booming: panel takeaways

Digital Born, Bred and Booming: panel takeaways

The Digital Born, Bred and Booming panel session at this week’s Edinburgh TV Festival brought together some influential digital content executives to discuss their journeys, the challenges they face, and their strategies for staying relevant. Moderated by Laura...
Fed up of development hell? Then bypass the content gatekeepers

Fed up of development hell? Then bypass the content gatekeepers

In recent years, I have had countless conversations with talented people in the TV production business about what I typically refer to as “guerrilla commissioning”. In simple terms, it’s a kind of DIY alternative to the tired, time consuming methods of...
Formats – the next frontier for digital content creators?

Formats – the next frontier for digital content creators?

Over the course of the last six months, one central theme has kept coming up in The Drop’s stories – how can digital first content producers turn their creativity into cash? The answer, it seems, is multiple revenue streams, with platform ad revenue share, branded...
The Drop digital content platform
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