Cannes Lions: ringside takeaways for digital-first content creators
The Cannes Lions Festival of Creativity was found 70 years ago by cinema advertisers – but these days you’re more likely to find execs from Google, Amazon, TikTok and Microsoft strolling along the Mediterranean seafront with delegate badges. While the event is still...
Call of the Wild: Exploring Jungle Creations’ rapid growth with CEO Melissa Chapman
Melissa Chapman is CEO of Jungle Creations, a social first publisher that distributes high quality content across a portfolio of media brands. Founded in 2014 on the back of a single Facebook page, the company now reaches 145m followers. This is via brands such as VT,...
The Real World: How digital creators have diversified their businesses with IRL brand extensions
One of the key messages that has come through loud and clear since the launch of The Drop in January is that most digital-first creators/studios struggle to make a living purely from the ad revenue around their content. With vast fan-bases required to generate a...
Free Spirit: Matt Campion describes Spirit Studios’ entrepreneurial approach to content creation
Matt Campion is creative director and co-founder of Spirit Studios, a cross-platform production company supported by Channel 4’s indie growth fund. Under Campion’s stewardship, Spirit has created TV series such as ITV’s The Stand Up Sketch Show and digital first...