Why PSBs must stop snubbing YouTube – or risk irrelevance
Cristina Nicolotti Squires doesn’t mince words. “Public service media is an endangered species,” she told TellyCast this week. And while that may sound dramatic, for anyone working in digital-first video, it’s just confirmation of what’s been obvious for years: the...
From Wall to Mako: How Taf Makopa is Building Social Video’s Next Powerhouse
The founder of newly minted Mako Studios and a key architect of Wall of Entertainment’s meteoric rise, Taf Makopa has emerged as one of the most dynamic figures in the social video economy – a restless creator, strategist, and matchmaker who thrives at the...
How SB Media Group Turned a Single Influencer into a Global Automotive Brand
When Alex Morris joined forces with Alexandra Hirschi, aka Supercar Blondie, few could have predicted the scale and speed of the brand they’d build. What began as a single influencer channel has now become a fully-fledged media company – SB Media Group –...
Inside Komi Group: The Data-Driven Studio Turning Creators into Brands
Andrew Trotman didn’t set out to build one of the UK’s most dynamic creator businesses. In fact, his first brush with digital fame came from beating the bookmakers at their own game – using data science to tip winners in horse racing. But that obsession with...