Feature Archives

Little Dot Studios: 10 ways to make the most of YouTube Shorts

Jul 13, 2023

Earlier this year, Google-owned YouTube announced that its short-form platform YouTube Shorts had hit 50 billion daily views. There’s been no update since – but there’s no question that Shorts has become the most potent rival to TikTok in the digital-first short-form...

PQR: The Drop’s Quarterly Review of Platform Trends & Themes Q2:23

Jul 7, 2023

2023 continues to be a transformational year for social media platforms – with Twitter under threat from Threads and Twitch facing a potent challenge from Kick. In The Drop’s second edition of PQR, we also look at TikTok’s pivot towards partnerships, YouTube’s foray...

Night Media’s Reed Duchscher: A memo to creators

Jun 30, 2023

Former NFL manager turned entrepreneur and investor, Reed Duchscher is the founder of digital-first talent agency Night Media. Based out of Dallas, Duchscher works with leading social influencers like Dude Perfect, MrBeast and Preston. He has shared valuable insights...

Cannes Lions: ringside takeaways for digital-first content creators

Jun 23, 2023

The Cannes Lions Festival of Creativity was found 70 years ago by cinema advertisers – but these days you’re more likely to find execs from Google, Amazon, TikTok and Microsoft strolling along the Mediterranean seafront with delegate badges. While the event is still...

Call of the Wild: Exploring Jungle Creations’ rapid growth with CEO Melissa Chapman

Jun 16, 2023

Melissa Chapman is CEO of Jungle Creations, a social first publisher that distributes high quality content across a portfolio of media brands. Founded in 2014 on the back of a single Facebook page, the company now reaches 145m followers. This is via brands such as VT,...

The Real World: How digital creators have diversified their businesses with IRL brand extensions

Jun 9, 2023

One of the key messages that has come through loud and clear since the launch of The Drop in January is that most digital-first creators/studios struggle to make a living purely from the ad revenue around their content. With vast fan-bases required to generate a...