Staff reporter, Author at The Drop

Laila Ali fronts A+E Networks branded content series with Ancestry

Feb 9, 2023

Female boxing champion Laila Ali is hosting a branded content collaboration between A+E Networks’ History Channel in the US and genealogy brand Ancestry. The short form series is being used alongside a series on the channel called History’s Greatest of All Time with...

YMU’s Hamizadeh joins rebranded and restructured Cowshed Collective

Feb 8, 2023

Digital-first content company Cowshed Social has rebranded as Cowshed Collective. The company, which specialises in targeting Gen Z audiences, has also appointed Maryam Hamizadeh as chief business officer and reorganised around four divisions. Commenting on her...

Jodie Whittaker in new digital-first FT Film about online safety for kids

Feb 7, 2023

Business media publisher the Financial Times has dropped a new digital-first film this week that explores the lack of regulation and responsibility for children’s welfare. Called Capture, the 15-minute drama features Doctor Who star Jodie Whittaker, Paul Ready and...

YouTube Shorts hits 50bn daily views, as platform eyes social commerce

Feb 6, 2023

Social platform YouTube has reported an 8% drop in ad revenue for Q4, 2022 to $8bn – the result of a downturn in the economy. There was better news in terms of audience metrics, however, with YouTube Shorts recently hitting 50 billion daily views. The new figure for...

Fremantle signs up AI firm Papercup to localize YouTube content in Arabic

Feb 2, 2023

Leading content studio Fremantle has unveiled a partnership with UK AI start-up, Papercup. In a two-year deal, Papercup will localise hundreds of hours of video content from Fremantle’s catalogue of world-famous talent shows into Arabic. Founded in 2017, Papercup...