Staff reporter, Author at The Drop

Musk tasks Yaccarino with transforming Twitter into everything app X

May 15, 2023

Tech entrepreneur Elon Musk has finally found a CEO for Twitter, six months after he seized control of the social media platform. Taking up the hot seat at the end of June is Linda Yaccarino, former head of advertising at Comcast-owned NBCUniversal. When Yaccarino...

Meta explores new performance-based payment model for creators

May 12, 2023

Meta has announced plans to update and expand its Ads on Reels test, a move that it says will “make it possible for more creators to earn money for their engaging reels”. The move comes as leading social media platforms look for ways to build attractive monetisation...

LADbible study shows huge shift in Gen Z media usage and attitude to influencers

May 11, 2023

New research from digital first publisher LADbible Group has revealed that nearly half of Gen Z aren’t planning beyond the next 6 months. Based on a survey of 2000 18-24 year-olds, LBG found that Gen Z favour short-term planning over long term life events “to...

Passion doubles down on digital by moving UpStream

May 11, 2023

Tinopolis-owned content sales arm Passion Distribution has launched UpStream Media, a new business focused on digital rights management and digital growth opportunities, with the aim of maximising the value of content for clients and partners. Having built a roster of...

Proposed rescue plan values Vice Media Group at $300-$400 million

May 8, 2023

Latest reports suggest that a rescue plan is being worked out for Vice Media Group, which last week was revealed to be on the verge of bankruptcy. Under the terms of the proposed deal, the company would be worth $300-$400 million – less than a tenth of its peak...