Justin Crosby, Author at The Drop

Banijay’s Mission Unknown: Atlantic to Set Sail on YouTube and Prime Video Germany

Feb 3, 2025

Banijay Productions Germany’s latest adventure reality format, Mission Unknown: Atlantic, is set to premiere on Prime Video Germany with a two-episode debut on February 28. The series will expand its reach beyond the streaming service, arriving two weeks later on...

CNN pivots to digital-first future in major shake-up

Jan 31, 2025

CNN has embarked on a comprehensive transformation to adapt to the digital age, focusing on the growing appetite for mobile and online video. In a letter to staff, the broadcaster’s chief executive, Mark Thompson, outlined sweeping changes designed to shift CNN’s...

Platforms for Growth: How Snap, TikTok & Twitch are Shaping Digital Media

Jan 30, 2025

The evolution of digital content continues at an unrelenting pace, with social platforms redefining how media companies, publishers, and creators engage audiences. At the TellyCast Digital Content Forum, industry heavyweights from TikTok, Twitch, and Snapchat provided...

The Rest Is History Podcast Set for TV Adaptation

Jan 27, 2025

Goalhanger, the UK podcast production company behind the hit podcast The Rest Is History, has announced plans to adapt the show for television in collaboration with media, marketing, and investment firm Wheelhouse. The move will expand the reach of the twice-weekly...

Netflix Shifts Focus to Digital-First Creators and Broader Content Strategies

Jan 24, 2025

Netflix has signalled its intention to double down on content creator partnerships and expand its digital-first programming strategy as part of its 2025 roadmap. The streaming giant’s Q4 2024 earnings call revealed a strategic emphasis on cultivating fresh talent and...