X Unveils Dedicated Video Tab for US Users

X Unveils Dedicated Video Tab for US Users

In a significant shift towards video-centric content, X has introduced a dedicated video tab for its US users. This new feature aims to provide a streamlined and immersive video experience, offering users an organised space to discover and consume video content...
Zoo 55 Takes Hell’s Kitchen into the Roblox Arena

Zoo 55 Takes Hell’s Kitchen into the Roblox Arena

Metavision, part of ITV Studios’ Zoo 55, has debuted its first immersive format on the global gaming platform Roblox with an adaptation of the reality TV show Hell’s Kitchen. The venture invites fans of the hit show, produced in 26 countries worldwide, to step into...
Branded Social Content: The New Frontier for Brand Engagement

Branded Social Content: The New Frontier for Brand Engagement

In an era where traditional marketing methods face increasing scrutiny and diminishing returns, brands are swiftly redirecting their focus to the burgeoning world of branded social content. The TellyCast Digital Content Forum, held in November 2024, hosted a...
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