Andy Fry, Author at The Drop

Cowshed Collective: Matt Ford on the new-look business

Feb 23, 2023

Last month, digital-first content company Cowshed Social relaunched as Cowshed Collective, a move which signals a new phase of expansion. Primarily positioned as a bridge between brands and talent, the new structure paves the way for closer ties with creators, a move...

Get Yourself Connected: 5 key insights for brands seeking digital talent

Feb 17, 2023

Connect Management is a digital-first talent agency that currently has a roster of 130 creators and influencers on its books. Expanding almost on a weekly basis, its broad array of clients reaches 170 million+ followers globally and engages with over 400 million...

Social platforms outline plans for Black History Month

Feb 6, 2023

Leading social media platforms have been spelling out how they plan to celebrate Black History Month (February 1-March 1, 2023 in the US and Canada). TikTok has unveiled a dedicated programming line-up, including its inaugural Visionary Voices list. Explaining how...

Snapchat Snapshot: A quick guide to Snap Inc’s 2022 results and what they mean for digital first creators

Feb 3, 2023

Snap Inc shares plunged 14% on Wednesday after the company’s annual results came in below expectations. Hit by weakening ad revenues, the owner of mobile-first platform Snapchat reported tepid growth, reduced profitability and full year losses of $1.43m – its biggest...