Andy Fry, Author at The Drop

Cowshed Collective to develop original formats with Stand Out TV

Jul 24, 2024

Independent content creation company Cowshed Collective has unveiled a strategic partnership with Stand Out TV, to develop a slate of original programming formats. The collaboration marks a significant milestone for Cowshed Collective as it expands into creating...

Sky Blues add Fortnite map to esports and gaming empire

Jul 23, 2024

Premier League champions Manchester City have launched a new gaming experience called ‘The Ladder’ on Fortnite. To celebrate, the club is releasing content across its channels during the men’s first team pre-season tour in the US, with activations planned around...

4Studio’s Risley claims major hit for Minor Issues

Jul 22, 2024

4Studio managing director Matt Risley has lauded the success of Minor Issues, a new digital-first format in which a panel of kids rank and rate the performance of rappers. Risley said: “The numbers don’t lie when it comes to social platforms, and we’re...

Snap partners with VideoAmp to provide agencies with new planning tools

Jul 18, 2024

Social media firm Snap has announced a partnership with media measurement and optimisation company VideoAmp, which will provide agencies with new reach planning and measurement tools. The new alliance will allow agencies to scenario plan with Snapchat in mind, and...

BBC Studios extends FAST relationship with Samsung TV Plus

Jul 18, 2024

BBC Studios and Samsung TV Plus have unveiled the expansion of two leading BBC FAST channel brands in EMEA. BBC Drama will make its debut in the MENA region on Samsung TV Plus, while Top Gear is launching on Samsung TV Plus across MENA, Italy, Spain, France, Germany,...