Andy Fry, Author at The Drop

Awin survey highlights creator concerns about AI and burnout

Sep 26, 2024

Affiliate marketing platform Awin has released an intriguing survey which explores the impact of AI and levels of burnout within the digital first creator community. Among key findings, Awin found that the majority of creators are yet to use AI in their work, and a...

George Cudmore joins ITV Studios as digital channels director

Sep 25, 2024

Leading UK content business ITV Studios has appointed George Cudmore as digital channels director. Announcing the news via LinkedIn, Cudmore said the role will involve “managing and growing their digital portfolio across social & YouTube.” Cudmore has spent the...

Channel 4’s 4.0 greenlights Fawkes Digital’s Korea-themed dating show Baddest in the World [Drop Exclusive]

Sep 24, 2024

Penis fish, best poo face, farting on a first date: these are just some of the delights that media stars Adeola Patronne, Chloe Burrows and Madame Joyce will deploy to win the hearts of eligible South Korean bachelors in a new Channel 4.0 dating show. Produced by...

Channel 4 and Strong Watch Studios deliver digital-first Ireland travelogue

Sep 23, 2024

Strong Watch Studios has teamed up with Channel 4 Sales’ social branded ents division on a three-part social series dedicated to celebrating Ireland. The production is Channel 4 Sales’ second collaboration with client Tourism Ireland. After Stand Up Road Trip, a...

Kaizen effect may hold key to cinema industry survival

Sep 20, 2024

While there is undoubtedly money to be made from ad revenue share on social media platforms, one of the key insights to have emerged in recent years is that the way for creators to unlock real value is to offer their fans multiple opportunities to engage. Engagement...