After a brat summer, get ready for a ‘demure’ autumn

After a brat summer, get ready for a ‘demure’ autumn

Aug 23, 2024

While 2023 was the year of Barbie and the ‘swifties’, 2024 will be remembered as the year that Charlie XCX inspired a ‘brat summer’. Or will it? Just as the marketing community started dissecting the implications of brat, along comes a transgender influencer called...
YouTube continues to eat into traditional TV strongholds

YouTube continues to eat into traditional TV strongholds

Aug 22, 2024

YouTube’s emergence as the world’s leading streaming platform has been emphatically underlined this week by two new pieces of research. Firstly, the latest edition of Beano Brain’s 100 Coolest Brands Report has named YouTube as Generation Alpha’s (aged 7-14) favourite...
Channel 4 races past 1.6bn social views in first seven months of 2024

Channel 4 races past 1.6bn social views in first seven months of 2024

Aug 20, 2024

Channel 4 has released data which shows its social audiences are growing rapidly. For the period from January 1 to August 4, the media firm passed 1.6 billion UK views, powered by a 331% increase in UK views of full episodes on YouTube. Across the year so far shows...
‘Olympic Influencer’ Tom Daley teams with Malibu on social campaign

‘Olympic Influencer’ Tom Daley teams with Malibu on social campaign

Aug 19, 2024

Paris 2024 is widely acknowledged to have been a landmark for ‘Olympic Influencers’. With the International Olympic Committee relaxing the rules relating to social media activity by athletes, the likes of Ilona Maher and Fred Richard have emerged as global stars this...
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