Andy Fry, Author at The Drop

Spotify flags up video creator credentials at Now Playing event

Nov 15, 2024

Some of the world’s leading creators descended on Spotify’s Los Angeles campus this week for the company’s Now Playing event. The company used the gathering to unveil a series of new offerings aimed at helping creators better monetise their video podcasts on Spotify...

Sidemen at Wembley. Jake Paul on Netflix. Welcome to the new mainstream.

Nov 14, 2024

The England national team drew 79,000 fans to Wembley for its October 2024 fixture against Greece. Next March, that figure is likely to be surpassed as YouTube sensations Sidemen take up residence for their annual charity match. This is the first time that the fixture...

From Disney+’s Rivals spin-off to BBC Radio’s Stakeknife, podcast production shows its versatility

Nov 13, 2024

One of the hot topics to emerge from last week’s TellyCast Digital Content Forum (November 7) was the increasingly close relationship between TV and podcasts. Suzy Grant, head of visualised podcasts at Listen, illustrated the point by talking about The Traitors:...

Bluesky surges in wake of US election result

Nov 12, 2024

Social app Bluesky has added more than 700,000 new users in the last week and now has around 14.5 million users. Media outlets are speculating that the surge is a response to the fact that X owner Elon Musk played such a high-profile role in the re-election of Donald...

Channel 4 and LADbible back National Lottery branded content strategy

Nov 11, 2024

Hearts & Science and DRUM have developed a new partnership between Allwyn, the operator of The National Lottery, and Channel 4. The campaign centres on a mini-series running on YouTube, with support across Meta and TikTok, showcasing the transformative impact of...