Andy Fry, Author at The Drop

Particle6 secures new digital greenlight from Hearst Networks EMEA

Mar 3, 2025

Next-gen indie Particle6 Productions has secured a new commission from Hearst Networks EMEA, entitled Two Sides of History. The digital-first greenlight follows the recent commission of True Crime Secrets, which involved the same partners. Two Sides of History is a...

Reels to become a stand-alone app?

Mar 3, 2025

Reports are circulating that Meta, the company behind Facebook and Instagram, is considering launching its short-form video feature Reels as a stand-alone app. The move is being interpreted as a pre-emptive bid by Meta to seize a competitive advantage if Chinese-owned...

YouTube EMEA chief says video sharing platform won’t go back to original production

Feb 28, 2025

Pedro Pina, head of YouTube EMEA, told MIP London delegates this week that the video sharing platform has no intention of getting into original production again. Speaking to media analyst Evan Shapiro at the inaugural event, Pina insisted that the Google-owned...

MrBeast is in talks that could value his activities at $5bn, says Bloomberg

Feb 28, 2025

Bloomberg is reporting that YouTube megastar Jimmy Donaldson, aka Mr Beast, is seeking to raise hundreds of millions of dollars to fund his off-platform ventures. If successful, it would value his company at an eye-watering $5bn. Donaldson’s plan is to create a...

Gemma Stafford, YouTube baker, launches FAST channel with Future Today

Feb 27, 2025

Connected TV specialist Future Today has joined forces with YouTube creator Gemma Stafford to launch what it claims is “the world’s first dedicated 24/7 baking FAST channel”. Entitled the Bold Baking Network, the collaboration will bring “thousands of shows and...