Andy Fry, Author at The Drop

Ryan Trahan on course for 10m YouTube views with dollar doubling stunt

Apr 24, 2025

YouTube creator Ryan Trahan (19.7m subs) is closing in on 10m views for his latest programming stunt ‘How Many Days Can I Double $1?’ At time of writing, he is up to 9.4m views – just 11 days after dropping the 75-minute digital first production. Trahan captured...

Lionsgate hires Westbrook’s Haugen to step up digital content strategy

Apr 23, 2025

US studio Lionsgate has appointed Westbrook Media’s Brad Haugen to head its digital strategy. As executive VP, digital strategy & growth, Haugen’s expansive remit will be to develop content production and marketing on digital platforms. Commenting on his...

4Creative uses GenAI to create promo for Open House: The Great Sex Experiment

Apr 23, 2025

Channel 4’s in-house agency 4creative is promoting the new series of Open House: The Great Sex Experiment with a campaign brought to life by GenAI. Open House explores whether monogamy is an outdated concept in modern relationships, following previously monogamous...

‘Entrepreneurial creators’ making 25% more revenues than social-first creators, says Kajabi report

Apr 22, 2025

A new report from creator commerce platform Kajabi has revealed a major shift in the creator economy, with digital-first creators increasingly adopting an entrepreneurial mindset. This shift to what Kajabi calls ‘creator commerce’ has seen creators seek to fully own...

Netflix looking “everywhere” for next generation of “great creators”

Apr 21, 2025

Streaming platform Netflix has just released its results for Q1 2025 and claims to be off to “a good start”. Revenues and operating income grew 13% and 27% year on year, respectively. Both were ahead of guidance due to slightly higher subscription and ad revenue and...