Andy Fry, Author at The Drop

Fox Advertising invests in Whalar’s IRL creator campus The Lighthouse

Jun 18, 2025

FOX Advertising has made a strategic investment in The Lighthouse, part of the Whalar Group. At a time when brands and media companies are seeking immersive, IP-first ecosystems that blend content, commerce and culture, Fox said the will “further strengthen its...

Parents & guardians swap digital lives with kids in new Channel 4/Tesco branded series

Jun 17, 2025

Channel 4 is partnering with Tesco Mobile on new branded entertainment series, The Great British Phone Switch. A pioneering lifestyle experiment, the show is designed to bring families closer as they navigate the transition from teens into adulthood. The series sees...

Creators take centre-stage at Cannes Lions 2025

Jun 17, 2025

The eyes of the marketing world are on the Cannes Lions Festival of Creativity this week. And it’s noticeable how creators have moved right up the agenda. There’s an award for creators and an event called LIONS Creators – featuring the likes of Kai Cenat, Grace...

FIFA forges global partnership with DAZN around FIFA+ service

Jun 17, 2025

World football governing body FIFA has formed a partnership with streaming platform DAZN around its own digital service FIFA+. Until now, FIFA+ has been a standalone service, but going forward it will be managed within the DAZN ecosystem. DAZN and FIFA said the...

Instagram uses 15th birthday to launch drive for creators

Jun 15, 2025

Instagram head of content Adam Mosseri has used the platform’s 15th anniversary to urge creators to overcome their fears and post content. He also claims that the Meta-owned platform “is investing in creativity more this year than ever before.” Speaking via the...