Welcome to The Drop
The Drop is the business publication for the social video industry.
Powered by TellyCast, The Drop covers the companies, creators, platforms and production models reshaping the future of entertainment. We go beyond legacy TV to explore how audiences, revenues and IP are evolving in the age of social video.
From YouTube-native studios and TikTok-first creators to branded content pioneers, platform distributors and AI innovators – we spotlight the people and ideas driving the new production economy.
We publish original journalism, exclusive interviews, curated news, and practical insight for executives navigating the shift to digital-first. Whether you’re scaling a content business, monetising across platforms, or building multi-format IP, The Drop gives you the intelligence you need to stay ahead.
The Drop is read by leaders across social video, production, distribution, brand partnerships and digital media.
Our weekly newsletter reaches founders, format creators, commercial heads, talent agents, strategists and content commissioners — from major studios to next-gen indies.
We bring the key stories direct to your inbox. Just sign up to the free newsletter here.
We also welcome story submissions and feedback from our readers. Feel free to let us know what you think, and send us stories to press@dropmedia.co.uk.
Welcome to the business of digital video.
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