Staff reporter, Author at The Drop

LADbible Australia ramps up production around new YouTube channel

Feb 2, 2023

LADbible Group’s (LBG) Australian division is launching a new Australian YouTube channel and three locally produced digital first series. As part of the company’s expansion into the market, it is also opening a new dedicated studio in Sydney. The first of the three...

Vice set to launch TV series based on Twitter feed

Feb 1, 2023

Vice TV is poised to launch a new TV series based on a viral Twitter feed. Called Super Maximum Retro Show, the series is produced by Jimmy Kimmel’s production company Kimmelot and ITV America, and will launch on Tuesday March 7. The new series is based on...

Buzzfeed turns to AI to drive content strategy

Jan 31, 2023

Digital publisher BuzzFeed is reportedly planning to use AI to personalise and enhance its content, according to reports in the Wall Street Journal. The WSJ says that Buzzfeed CEO Jonah Peretti sent a memo to staff in which he laid out his vision for the coming year:...

Arcade reports stellar response to latest drop of Sidemen’s 20 vs 1 format

Jan 31, 2023

Digital talent agency Arcade Media has reported a strong audience response to the latest content drop from YouTube super group and content creators The Sidemen. Speaking via his LinkedIn post, Arcade Media director and The Sidemen head of content Victor Bengtsson said...

2023: The Year Digital Publishers become Digital Broadcasters

Jan 27, 2023

Thom Gulseven is director of creative strategy at LADbible Group (LBG), one of the leading creators and distributors of digital-first content. At time of writing, LBG’s portfolio of channels has an audience reach of over 1 billion and 361 million followers. Home to...